{"id":3335,"date":"2013-09-18T16:16:15","date_gmt":"2013-09-18T15:16:15","guid":{"rendered":"http:\/\/www.planet-sputnik.com\/?p=3335"},"modified":"2018-03-08T13:27:29","modified_gmt":"2018-03-08T13:27:29","slug":"royal-enfield-continental-gt","status":"publish","type":"post","link":"https:\/\/www.planet-sputnik.com\/royal-enfield-continental-gt\/","title":{"rendered":"Royal Enfield relives the 1960s"},"content":{"rendered":"

Classic motorcycle marque Royal Enfield<\/a> has relaunched its iconic 1960s’ Continental GT cafe racer<\/a> for the 21st century, and\u00a0Planet Sputnik<\/a> helped the Brit-founded brand plan the international launch campaign for its most important model ever.<\/p>\n

\"Enfield<\/p>\n

We were involved with the Continental GT<\/a>\u00a0from the start. Not only did we advise the company during the earliest stages of the motorcycle’s concept and design several years before it became reality, but we were also consulted to ensure that the launch struck the right balance of classic Brit heritage and modern-day cool.<\/p>\n

\"Enfield<\/p>\n

New Continental GT<\/a> (left) meets its iconic 1960s ancestor on legendary banking at\u00a0Brooklands race track, Surrey<\/h6>\n

\"Enfield<\/p>\n

Finally, Planet Sputnik<\/a>‘s guy David Parr<\/a> (above centre) was specially selected by Royal Enfield<\/a>\u00a0to appear alongside several other riders in promotional footage and stills for the stunning new 500cc machine. Most exciting was this edgy new short movie\u00a0Ace Cafe to Madras Caf\u00e9<\/a>, which involved a demanding filming schedule in London, Turkey and India:<\/p>\n